As with “Braun Stroman”, RAR-101181 (”Ryback/Skip Sheffield”) was Built talent that demonstrated its value with audiences by way of a competitive process with natural talent. However, unlike
ASC-009683, Ryback was acquired from a smaller independent circuit where his origins were originally made clear, part and parcel with a (relatively) unaffected persona.
Fearing backlash, the WWE commissioned Titan to reprogram its persona twice - first with a relatively approachable babyfaced Colorado cowboy gimmick, then as a heel with more routine implicit references to his Built nature. However, the emergent programming Ryback began with has reverted at least partially numerous times, which combined with artefacts from the other two personas has led to a relatively unstable, if occasionally highly amenable, overall personality.